With an explainer video , almost any topic can be conveyed. It doesn't matter whether you want to introduce the concept of the company, illustrate upcoming processes, or reflect on a past project . Even if the need lies more in the area of employee training and e-learning, or if sales and acquisition videos are required – explainer videos cover all these areas in a variety of ways!
Online Video is the Swiss Knife of internet marketing. It really can be used all over the customer life circle, whether it´s customer service, marketing, or even recruitment.
- Mark Robertson, Founder ReelSEO
Why is the explainer video so well-suited for so many different objectives? It’s simple—literally: it is kept simple and can make even complex topics easy to understand. The simple language used plays a major role in this, allowing viewers to process content faster and remember it better.
90% of the information transmitted to our brain is visual, and visual information is processed 60,000 times faster than text.
- Vogel, Dickson and Lehman
The narrative is tailored to the needs of the target audience—often presented directly from their perspective or through the eyes of a protagonist, which adds a personal layer to the film.
It is essential that the viewer can identify with the material. An important tool for this is storytelling. Storytelling conveys knowledge through the art of narrative. Music, visuals, voiceover, and text all contribute to turning information into an engaging story. Explainer videos are no longer than three minutes and can even be as short as 30 seconds. Through effective storytelling and a simple plot, it is truly possible to convey a lot of information to the viewer efficiently in a very short time.
When creating an explainer video, you can choose from many different styles. We would like to introduce you to three options that have proven particularly effective:
The Paper-Cut-Out Style
In this style, elements drawn on paper or cardboard are cut out and pushed into or wiped out of the frame by hand. In most cases, this type of film is actually recorded with a camera, although an animation is also possible in principle.
The icon style
In this style, information is presented using icons and pictograms. Thanks to the smooth animation , the film feels like an interactive infographic. Existing graphics, logos, or fonts can be seamlessly integrated and utilized, which also helps to consistently highlight a company's or product's corporate identity.
The motion graphics style
This style offers the most individual customization options. All elements, fonts, shapes, images, and graphics can be fully animated and freely chosen. Fluid transitions are particularly important – everything is in constant motion, giving the film a very modern feel.
We work with all types of explainer video styles and are happy to help you determine which one best suits your needs. Many companies choose explainer videos not only because of their versatile applications but also because of their feasibility. No elaborate film shoots are required, which means compelling, unique explainer videos can be produced even on a small budget. We would be happy to help you develop an individual style.
PROGENIUM – One of our current explainer video projects
PROGENIUM is a consulting firm that has been providing strategic advice to international companies and corporations in the goods and services sector since 2002. In addition to an image film in an explainer style, we also produced four modules on the topics of Market Intelligence, Business Innovation, Differentiation, and Transformation. If you would like to dive deeper into these areas, you are welcome to view them on the PROGENIUM website . You can also watch the image film right here:
Since we were able to draw on a sleek, existing graphic design, the icon style was a perfect fit for this project. To further enhance the films visually, we also incorporated beautiful motion graphics. We developed additional, matching graphic elements and animated fluid transitions. The result is a high-quality, varied film series.
Create a creative film of your own to explain what your company does or how your product enriches the customer's life. Share it on your website or on social media. Depending on your goal, the film can be used in a variety of ways.
Image filmsthat build affinity for your company, or support videos that help customers with specific problems, ensure that you leave a lasting impression. Let your customers be a part of your company and your ideas with an explainer video – it works!
Customer purchase intent increases by 64% after watching a video about the product.
- Forbes
We hope we have given you a great insight into the world of explainer videos. We have selected two more explainer videos from our diverse portfolio for you. Take a look at the explainer videos for our clients McDonald's and Medela or click the link directly – enjoy!