Explainer video

Sometimes it’s all about explaining a topic well. If you believe that a picture is worth a thousand words, then an explainer video is exactly what you need.
Erklärfilm der Filmproduktion Panda Pictures aus München und Ulm. Szene im Comicstil. Eine Gruppe tanzt um ein hohes Lagerfeuer dahinter Berge und Mondlicht.

CHALLENGE

Explainer videos for complex topics.

You need to present complex content in a way that is easy for your customers, partners, or employees to understand. Explainer videos are the perfect way to get to the point quickly in a charming, entertaining, and creative manner. Perhaps you want to go a step further and, beyond the classic explainer video, are looking for new and innovative ways to deliver content that requires explanation to your target audience through engaging and clear film production.

Challenges:

  • Complex subject matter
  • Creating tutorials
  • Designing training sessions
  • Affordable film production
  • Supporting customer service
  • Supporting sales
  • Visualizing processes
  • Corporate design

SOLUTION

If you’re boring, you’ll be overlooked.

The content of explainer videos must grab the viewer's attention, be useful, and be persuasive. Short, concise snackable content combined with explanatory graphics, images, or animations is the perfect choice to stay in the viewer's memory. Classic explainer videos offer a cost-effective way to visualize specific content individually, thanks to their unbeatable price-performance ratio, by combining a voiceover, fitting music, and a charming story with drawn images, characters, graphics, or 2D/3D animations. However, classic explainer videos have become so commonplace that, depending on the task, it can definitely be worth going the extra mile and coming up with something special for your topic. Whether classic or innovative, we don’t do off-the-shelf explainer videos; we develop your story and your style individually for you.

Cases

FAQ

What is an explainer video — and what is it good for?

True to the idea that “a picture is worth a thousand words,” an explainer video makes complex topics easy to understand in a short time — for customers, partners, suppliers, or employees. In a charming, entertaining, and creative way, it gets straight to the point. Combining moving images with audio and on-screen text gives you a decisive advantage: you can always convey content in the format that fits best. Typical use cases for explainer videos include explaining complex subject matter, creating tutorials, designing training sessions or masterclasses, supporting sales and customer service, and visualizing processes.

What does an explainer video look like at Panda Pictures — classic or custom?

Classic explainer videos typically combine a voice-over, fitting music, and a charming story with illustrated imagery, characters, graphics, or 2D/3D animation. Short snackable content plus explanatory graphics or animation helps hold attention and stick in memory. Classic explainers are very common now — depending on the brief, it can be worth taking a more individual, innovative route. At Panda Pictures there are no off-the-shelf explainer videos: we develop story and style specifically for your topic and audience. Beyond the styles mentioned — 2D motion graphics or 3D visualizations — new trends and options are increasingly used in explainer work. Live-action is often back in play and combined with graphics or animation, or we use generative AI in our AI Hybrid workflow.

What does an explainer video cost at Panda Pictures, and how long does production take?

Costs depend on the project — including length, style (classic vs. more elaborate/custom), scope of animation/graphics, voice-over, and story. Classic explainer videos offer a strong price-performance ratio and a cost-efficient way to visualize a specific piece of content individually. There is also a clear trend toward using a set of short explainer videos for different questions instead of one single film. In that case, cost per video can drop significantly through synergies. As a first orientation, plan around €5,000 for a classic explainer as a standalone production. With a multi-video production, cost per video can come down to around €500. For fully custom explainers and distinctive creative approaches, we factor in your budget during concept development and optimize for your cost-benefit scenario. Timeline depends on concept, style, animation effort, and feedback rounds. Simpler classic explainers can often be delivered in 2–4 weeks; for more individual or animation-heavy projects it is better to plan around 4–8 weeks. These are orientation figures. Projects can also be run in an express setup when needed — just share your deadline with us and we’ll show you what’s possible.