We recently produced the Financial Services image film for BMW Bank. The goal of the film is to make it clear to customers that damage when returning a leased car doesn't have to be expensive if reported in time.
Compelling emotions
The image film is approximately one minute long. In such a short time, it is crucial to portray the emotions perfectly to convince the target audience of the film and its message.
Implementation
DTM star Bruno Spengler plays the lead role in the online film, which begins with him in a dark workshop saying goodbye to his car. Bruno then discovers a stone chip, which leads to a sudden change in mood. He examines the car with concern as the message "Don't worry, not every scratch is damage. Talk to your BMW partner early on." appears on screen. His mood then shifts from panicked back to relaxed, as he realizes he has nothing to worry about.
