Since 2014, RECARO has been producing, in collaboration with Panda Pictures, product and assembly videos. Here is a look behind the scenes of our latest production. During one day of filming, the newly developed Zero.1 Elite and Monza Nova child seats were showcased. With a nine-person team , the products were explained and filmed in a Munich studio. Find more details about the shoot and the topic of product and assembly videos in the attachment.
Assembly video
For many products, it is difficult to clearly illustrate assembly processes using only drawings and text. Furthermore, text-based instructions are not suitable for international use. Complex products, in particular, often have higher return rates because the product is perceived as broken or not functioning correctly. However, this is frequently due to incorrect use or assembly. An assembly video is an effective way to demonstrate how to use the product properly.
Whether a product presentation is boring or exciting depends not only on how the features are presented, but also on how the product itself is showcased. The art lies in engaging the customer and allowing them to experience the product…
What is important for a product video?
Arguably the best way to communicate the use of a product or a service is through a clearly designed and easy-to-understand product video.
Customer purchase intent increases by 64% after watching a video about the product.
- Forbes
Products and services can be explained in text, but we are bombarded with so much information every day that it is often easier to watch a concise video and then decide for yourself if the topic is relevant to you.
90% of the information transmitted to our brain is visual, and visual information is processed 60,000 times faster than text.
- Vogel, Dickson, and Lehman
If there is interest in the product or service, more detailed information should be easily accessible. Facebook, for example, has over seven billion video views every day, which illustrates how important this topic should be for every company.
In 2019, 80 percent of internet traffic will come from videos.
- Cisco Visual Networking Index
A short product film under three minutes, targeted at the right audience, therefore offers an uncomplicated presentation of a product or service.
The shoot with RECARO
Recaro redesigned two child seats, and they were showcased in a new light. A dolly was used for the filming to keep the image in constant motion while ensuring the correct height and angle for the shot.
For the low-key lighting of the car, four 575-watt Arri lights were positioned around the vehicle using indirect lighting via reflectors. A white sail was stretched over the Q7 and illuminated by two of the lights. Another light was aimed at a white polystyrene board attached to the car's headliner. The low-key lighting gave the product a very high-end and slightly mysterious touch.
Due to the compact design and limited space inside the car, we used the Blackmagic 4K. We shot with fixed focal lengths of 20mm for close-ups and 80mm for shots like the hero shot. The hero shot is a 360-degree orbit around the product. Fixed focal lengths offer better quality compared to zoom lenses because less glass is used, allowing the image to hit the sensor unimpeded.
At Panda Pictures, we know how to showcase your product perfectly, whether in a studio, on location, with green screen, or VFX.