Panda Pictures strikes gold again! Last night was the long-awaited awards ceremony at the World Media Festival in Hamburg!
We won gold for each of our entries and couldn't be prouder!
In the Advertising – Cinema Commercials category, we submitted the OHROPAX cinema spot "Haussegen." For the first time in 30 years, OHROPAX returned to motion picture advertising and immediately took home gold together with the agency cinema commercial sumner groh + compagnie and Panda Pictures! A huge thank you to everyone for the fantastic teamwork. In the Ohropax cinema spot, domestic harmony is disrupted. The loud snoring of the family members causes the "Haussegen" (domestic peace), represented by a spirit level, to become unbalanced. The spirit level hangs on a wall surrounded by family photos. A small animated angel, created in our in-house post-production studio, flies in during the night. It places a pack of Ohropax on the spirit level. Then, the incredible happens: the spirit level balances out. Thanks to the little animated angel, domestic peace is restored, and the family members can finally sleep in peace again.
In the Sales Promotions – Marketing Strategies category, we were successful with our BMW Concept X4 online commercial which was produced in collaboration with the design department of BMW AG was created. We were able to take home our second intermedia-globe Gold for this project. In the commercial for the BMW Concept film, the new Concept X4 is impressively showcased on the streets of Berlin. At night, the Concept X4 drives down Friedrichstraße, turning heads wherever it goes. In slow motion, the BMW glides past a couple out for an evening stroll. They are completely mesmerized, inspecting the BMW from every angle as the film highlights the car in every detail.
Check out both winning films right here: