BMW Motorrad product film
For BMW Motorrad we produced a new product film for the “In the Spotlight” series. BMW Motorrad uses this series to showcase its latest models.
The rise of product films
Presenting a product, its features, and its benefits in a concise film has proven to be highly effective. This approach offers numerous advantages, especially when engaging potential customers.
film production by Panda Pictures from Munich and Ulm on the topic of the “In the Spotlight” product film. A racer on a BMW motorcycle taking a curve at high speed, with the focus on the 160 kg parc fermé weight. This highlights the importance of post-production for on-screen text.
For instance, a video can convey far more information than text alone. Furthermore, the entire presentation can be made much more vivid and engaging in a video format, which can significantly influence a customer's purchasing decision.
Using product videos allows you to enhance the consumer shopping experience. Additionally, product videos make it easier for users to choose a product, as they can see it in action, leading to a better understanding of product descriptions and functionality.
- eresult.de
The success of your own marketing efforts can also be boosted by using product films.
Google and Facebook have also recognized the video trend and adapted their infrastructures accordingly. Google rewards websites that feature embedded videos with higher search result rankings—making video marketing a smart move for SEO as well.
- entwickler.de
Distributing content marketing videos on Facebook is also worthwhile. The autoplay feature ensures videos start playing immediately, increasing the likelihood that users will actually watch and share the film.
To truly reap the benefits of a product film, the content must be compelling. Featuring experts provides a significant advantage; they make the film feel more authentic, can credibly explain the product's benefits, and use their own enthusiasm to motivate viewers to use the product.
Our BMW Motorrad product film
Our product film in the spotlight from BMW Motorrad was filmed with English motorcycle racer Peter Hickman. Also known as "Hicky," the professional racer has won the Ulster Grand Prix, a prestigious road race, for the past three years and is world-renowned in the motorsport scene.
In the film, Peter Hickman introduces us to the new HP4 Race , explains the product's benefits and innovations, and chats personally with the motorcycle's product manager about the unique features of this new model. Hickman's enthusiasm and his detailed, expert description of the new HP4 Race will pique the interest of even the most casual observer in this new superbike.