Welcome back to our #FlashbackFriday! This time, we’re traveling back to the spring of 2012 to introduce you to the AL-KO "GoXtreme" viral spots. But today, things are different! We’re switching perspectives and giving you a little peek behind the scenes. Join the Panda Pictures team on set for a short while.
AL-KO "GoXtreme" viral spots
We watch a determined Joey Kelly, armed with swim fins and a wetsuit, attempting to mow the grass at the bottom of a lake. In another scene, he races down a hill on roller skates with a lawnmower in his hands.
What might sound crazy and chaotic at first had a clear purpose. For the AL-KO "GoXtreme" viral spots, we filmed two entertaining videos, both produced in just a single day of shooting. Athlete, entrepreneur, and musician Joey Kelly was the star of our shoot for this viral campaign.
Panda Pictures loves a challenge
Equipped with a camera crane, wind machines, compressed air equipment, safety divers, open-air green screen areas, and much more, we brought these extraordinary spots to life. A particular challenge during this shoot, however, was that we had to realize different scenarios at a single location. Implementing our ideas also proved to be more difficult than initially thought. At one point, Joey Kelly accidentally walked too far into the lake with the lawnmower, causing it to disappear into 12 meters of water. A safety diver eventually had to retrieve it.
Joey Kelly summed up his experience with these words:
It’s a huge production, it’s a lot of fun, and I have the feeling that I might be in Hollywood soon.
- Joey Kelly
Filming the AL-KO viral spots was incredibly fun for us, too, and we look forward to the next viral project that we get to support with our film production services.
Good collaboration is essential for a project like this, so we would like to thank everyone who contributed to this project once again. Here’s to more exciting, challenging, and extraordinary projects!