Launch film

Renting a car can still be quite an adventure with some providers. The process is far too often time-consuming and complicated. With Audi on demand, Audi Business Innovation provides flexible access to premium mobility. Panda Pictures produced a launch film for this rental service.
Filmproduktion Panda Pictures aus München und Ulm zum Thema Launchfilm. Das Audi-Logo vor einem gläsernen Eingang. Ideal, um einen Launchfilm für ein Produkt zu beenden.

Renting a car can still be quite an adventure with some providers. The process is far too often time-consuming and complicated. With Audi on demand , Audi Business Innovation provides flexible access to premium mobility. Panda Pictures produced a launch film for this rental service. Audi offers its own cars via its website and a specially designed app – making it possible to rent a vehicle in just a few clicks.

Alternatively, you can visit the myAudi Sphere at Munich Airport, where you can pick up your vehicle immediately. Audi focuses primarily on excellent service and stays one step ahead of the competition, as comprehensive insurance and all fuel costs are already included in the rental price. Currently, Audi on demand is only available in Munich and San Francisco.

The launch film was produced in collaboration with the agency Pacific Entertainment Media, which is also based in Munich. Using five cameras, we were able to capture both car-to-car and on-board shots brilliantly during the shoot . With a total crew of eleven on set, the shoot for the launch film was completed in two days.

The right Audi for every occasion.

Whether for business travelers needing to get from Munich Airport to their next meeting quickly, or for those wanting to explore the many attractive leisure opportunities in the Munich area – Audi on demand has the right car for everyone. From the high-performance RS 6 to the elegant Q7 SUV, there is a versatile selection that appeals to numerous target groups.

The viewer is guided by presenter Ben Constanduros, well-known from the world of motorsport, whom we flew in from London specifically for the shoot. In addition to the individual steps of the booking process, the British presenter also introduces the benefits and features of Audi on demand.

The launch film was a successful project from 2016, created in first-class cooperation with the agency Pacific Entertainment Media . We say thank you and look forward to future projects!