Bavarian Resource Efficiency Award 2025
Sustainability in focus: Following our 2023 project, we were once again commissioned by the StMUV to film the winners of the 2025 Bavarian Resource Efficiency Award – this time as part of a major joint project with the ForCYCLE Technikum.
Challenge
The Resource Efficiency Center Bavaria (REZ) is a project of the Bavarian State Ministry of the Environment and Consumer Protection (StMUV). When the StMUV presents the Bavarian Resource Efficiency Award for the third time in 2025, the spotlight will be on Bavarian companies that have demonstrated outstanding, forward-looking commitment to the sustainable use of natural resources. It was a special honor for us, as we had already had the pleasure of filming the four winning companies in 2023, producing a total of eight videos. Being entrusted with this task again for 2025 – as part of a large-scale joint commission alongside the ForCYCLE films – makes us incredibly proud as a production company.
Our brief this year was to produce films that make each company’s operations and their specific measures for increasing resource efficiency tangible. The focus was clearly on the innovative nature of their achievements in the context of the circular economy. The content requirements were to dive straight into the subject matter – using a strictly scientific journalistic approach, without any emotional framing, and definitely avoiding a classic promotional video style. The request was for one long version of 1:30 minutes per company, as well as a punchy short version of approximately 30 seconds, focusing on interviews and soundbites for social media.
Solution
To make this video production as efficient and seamless as possible, we planned compact shooting days and mapped out a route across Bavaria that minimized travel time between locations, allowing us to maximize our time on set. In advance, we sent out content briefing forms to gather all the essential facts and prepare the perfect interview questions.
On set, our cameraman conducted the interviews and subsequently filmed authentic action shots, which we were then able to use as B-roll over the soundbites during post-production . During the editing process the statements and images were woven into a cohesive story, set to fitting music, and finished with clean color grading . This resulted in a total of six high-quality videos for the 2025 award (three long and three short versions) that present complex sustainability topics in a modern way and directly demonstrate what resource-efficient work looks like in practice.
„Dass uns nach 2023 erneut das Vertrauen für diese großartige Produktion geschenkt wurde, ist für mich ein absoluter Meilenstein. Es beweist, wie stark langfristige Partnerschaften sind und dass hochwertiges Video-Marketing das perfekte Werkzeug ist, um Nachhaltigkeitsthemen authentisch und reichweitenstark zu platzieren."
- Jasmin Rolfs
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