URBANKids Learning Tower
Startup marketing, reimagined: How we combine authentic photography, post-production, and AI to create budget-friendly video content for the URBANKids learning tower.
Challenge
URBANKids is a young startup with a big vision and smart children's furniture made from 100% sustainable EU wood. We are currently helping them build their marketing from the ground up. Our task? A product film that brings all the key features to life for families – from the 2-in-1 function as a learning tower and children's table to the adjustable design and TÜV-certified safety. Additionally, the entire color palette of the furniture needed to be showcased in various real-life home settings.
This is often the sticking point for young companies: high initial investments at a time when revenue is still growing. A traditional shoot with multiple locations, elaborate set changes for every color variant, and a large cast would have put a massive strain on the budget. As a founder, are you also looking for a way to solve such a mammoth task more efficiently? That is exactly the approach the URBANKids team was looking for.
Solution
The answer to this challenge was our in-house AI Hybrid Workflow. Instead of building a massive set, we captured the original learning tower in the best light right here at Panda Studio. Our in-house photographer captured the real piece of furniture perfectly before post-production took over in our film production department.
We generated a wide variety of home environments and all color variants of the learning tower using artificial intelligence. The people in the video were also created entirely digitally. This allowed us to get the absolute maximum visual variety out of a small budget without compromising on quality. The product fits seamlessly into a wide range of settings – without any physical set changes in front of the camera. It is the perfect symbiosis of human creativity, the craftsmanship of our production crew, and state-of-the-art technology. The result is a dynamic film that charmingly communicates all the benefits of the furniture. The creative vision and the final polish were 100% in the hands of our team.
Learn more about our AI Hybrid Workflow.
„You guys are AMAZING! The result is super cool!! Thank you! Just like our first collaboration for hundeland.de/katzenland.de – Panda Pictures promises quality and delivers quality. Absolutely fantastic."
- Denis Skorobogat
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