UniCredit Christmas Film
Challenge
Christmas—the most wonderful time of the year. It is also the perfect time to express gratitude and show genuine appreciation for others. For our client UniCredit, we produced a unique Christmas film for 2020.
It was a difficult year filled with many obstacles and challenges, yet it was important to thank all UniCredit employees for their solidarity during this time. The festive atmosphere, rich in emotion and reflection, serves as an excellent vehicle for conveying values and connecting with the audience. The footage was shot in an empty theater toreflect the sense of emptiness felt throughout the year while simultaneously highlighting our digital togetherness.

Solution
The goal was to look back on the past year and address various themes, making the film function less as a traditional Christmas video and more as a year-end review. Nevertheless, we leveraged the emotional resonance of the holiday season to create a reflective mood. We also used lighting techniques to enhance the overall impact. The film serves to honor the employees, thanking them for their unity, sense of responsibility, and perseverance.

























