Recruitment Campaign
As part of a recruitment campaign, Panda Pictures in Munich produced several employer branding spots for AllDent.
Challenge
For the employer branding campaign for AllDent, several authentic videos were to be produced.
In these films, we intentionally wanted to let the employees speak for themselves, as they are the ones who best understand what the daily work routine is like and what the advantages and challenges of their respective positions are. The employer branding videos for AllDent were intended to show, in a short and concise manner, which roles are being recruited, what each position entails, and what values the potential employer stands for.
Solution
Finding the right employer can be extremely difficult. Employer branding videos are an excellent way to better describe open positions and the day-to-day life within a company.
With recruitment films, the primary goal is to present the subject matter truthfully and authentically. At the same time, the visual aesthetic must be maintained to present the positions in an attractive light. Since AllDent’s professions are in the healthcare sector, it is necessary to create a specific mood. The colors and the behavior of the individuals were coordinated to match this mood. In this case, we agreed on a calm, pleasant, and very clean atmosphere to showcase the work environment at AllDent in a fitting and realistic way.
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