Who I want to be!
Panda Pictures GmbH produced several recruitment films for the various professions represented by the Bavarian Chamber of Pharmacists.
Challenge
The Bavarian Chamber of Pharmacists is a primary point of contact for approximately 15,000 pharmacists in Bavaria, providing specialized information and professional development opportunities. However, their support goes much further. The Bavarian Chamber of Pharmacists also acts as a representative for the profession to policymakers and the public, advocating for their interests in these contexts. Its members work in research as well as in public institutions such as hospitals and pharmacies. We captured the diverse professional development and training opportunities and memberships offered by the Chamber in a series of five videos, following members during their work or studies.
With their large-scale recruitment campaign , the Bavarian Chamber of Pharmacists is taking a comprehensive approach to reach a large and diverse audience. To this end, we spoke with many individuals from a wide range of sectors to capture their motivation for the profession. We interviewed numerous people from all areas and specializations and followed them at work, using the collected material to produce four individual films for each sector as well as one all-encompassing image film . Supporting sick people in their recovery is not only a noble goal but, above all, a highly rewarding one. We accompanied pharmaceutical commercial assistants during their dual studies and, together with the pharmacy technicians , were able to take a look behind the pharmacy counter into the laboratory, where we filmed them as they prepared pharmaceutical products. As part of our production, we also moved away from the pharmacy and onto campus, where we interviewed pharmacy students to learn about their motivation for the degree program capture. For students, being a pharmacist is more than just a job—it is a calling. In our final film, we therefore spoke with a particularly passionate group: the volunteers whose support makes a truly invaluable contribution to society.
Solution
The interviews were overlaid with B-roll footage shot on location to provide an exclusive look behind the scenes. Under this umbrella, our film combines both Image- and recruitment film. The goal was to focus not only on fully qualified pharmacists but also on young people currently in their studies or training who are supported in their calling by the programs offered by the Bavarian State Chamber of Pharmacists. The number of areas to be covered in the films presented us with the challenge of filming on location in a highly strategic and targeted manner to overcome all scheduling hurdles across the multitude of interviews. We therefore leveraged synergies between departments during production to ensure the process was as smooth as possible. During the cinematic execution , a special focus was placed on ensuring that every subgroup feels truly addressed, thereby highlighting the diversity of the network.
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