Active Tourer Beautyshots

Challenge
For a BMW trade fair, numerous BMW Active Tourer beauty shots were produced, which were ultimately displayed on large, offset LED panels. The film showcases the car from various perspectives, highlighting its look to perfection. Macro lenses, a camera crane, and a dolly were used for the shoot. Social media is not the only area where vertical videos are becoming increasingly common. The vertical format is also being used at trade fairs and in shop windows. This is another reason why these beauty shots were also filmed in a vertical format.

Solution
The BMW Active Tourer beauty shots film falls into the event film category. At Panda Pictures , we handle motion picture production both before and after an event. An event film doesn't just have to refer to an event after it has taken place; it can also serve as a teaser. This builds excitement for the event and further increases brand awareness.
The beauty of event filmsshot during an event is that they make the occasion truly unforgettable. Afterwards, you can reminisce and use the footage to promote future events. We are also on-site during the event itself—whether live on screens or broadcast directly online, depending on what best suits the specific event.

„Multiple vertical displays showcased beauty shots of the new Active Tourer, combining to form a single cohesive image. The high-resolution vertical footage was captured using specialized rigging."
- Daniel Philipp









