UnternehmerTUM

TechFounders

For the "TechFounders" event, Panda Pictures produced the corporate film "UnternehmerTUM – TechFounders" for the Technical University of Munich.

Challenge

The event documentation for UnternehmerTUM, the center for innovation and business creation at the Technical University of Munich, is a perfect example of a non-"traditional" corporate film. Produced for UnternehmerTUM – TechFounders and the Technical University of Munich, the film introduces their accelerator program, among other things. The scenes feature a montage of spontaneous event footage and interviews. As a result, the video not only serves as a brand-building tool but also functions as an event documentary thanks to the mix of event and interview footage. It gives the viewer the feeling of being right there at the event. This exact combination is what makes the film so engaging. With its musical score, 3D text tracked into the footage, and fast-paced editing created by our post-production team, the footage feels young and modern—just like UnternehmerTUM – TechFounders itself.

Solution

This corporate film demonstrates that things don't always have to be traditional—unconventional, more individual projects can be particularly impactful. The right brand effect can be achieved in many different ways; in this case, for UnternehmerTUM – TechFounders, it was through an event documentary with a strong brand focus.

A corporate film, like the one for UnternehmerTUM – TechFounders, is a powerful, authentic marketing tool that can be used across a wide variety of platforms. Whether on a company website, for presentations at events and trade fairs, or during corporate pitches—a corporate film is a fast and effective way to captivate your target audience. Thanks to our in-house post-production, we can easily incorporate animations, sound effects, or voice-overs across various brand films. This allows us to showcase every company in its own unique way.