Audi on demand launch film
Audi on demand provides flexible access to premium mobility. Panda Pictures produced the perfect launch film to showcase this.
Challenge
The Audi on demand launch film addresses the experience of renting a car. With many providers, renting a vehicle can still be quite an ordeal, as the process is often far too time-consuming and complicated. Audi Business Innovation offers Audi on demand as a way to provide flexible access to premium mobility. Panda Pictures produced the launch film for this rental service. Using five cameras during the shoot allowed us to capture stunning car-to-car and on-board footage. With a crew of eleven on set, we completed the launch film in just two days. The audience is guided through the film by presenter Ben Constanduros, well-known in the motorsport scene, whom we flew in from London specifically for the shoot.
Solution
In the Audi on demand launch film, the British presenter finds himself in a situation where renting a car can be a major time-sink: he has an appointment in Munich and needs a rental vehicle. He quickly books one through Audi on demand and picks it up at Munich Airport the next day without any issues or waiting. In addition to the individual steps of the booking process, he also highlights the benefits and features of Audi on demand. This gives viewers a direct look at how the app and the process work. The fast-paced editing gives the Audi on demand launch film a dynamic and fresh feel. The film falls into the category of event film, as it was produced specifically for Audi for the launch of Audi on demand.
„The launch film for Audi on demand was designed to promote the app in an approachable way, featuring additional callout animations within the driving footage."
- Daniel Philipp
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