Quiet Motion
Panda Pictures, together with BMW and designers Ronan & Erwan Bouroullec, presents the installation QUIET MOTION in the event film "BMW Quiet Motion".
Challenge
Music, architecture, and design—art in general is a field that interests us deeply and one in which we love to work. We always take on the challenge of showcasing various art objects with the same style they possess in reality. This exact standard is reflected in the BMW event film event film BMW Quiet Motion we produced for our client.
In cooperation with BMW i and designers Ronan and Erwan Bouroullec, we present the installation Quiet Motion. As part of the world's largest furniture design fair, this marks another year of creative collaboration between the BMW Group and cross-industry designers. Quiet Motion is a symbolic interpretation of movement and contemplation, simultaneously reflecting the forward-looking vehicle design of BMW i in a minimalist and aesthetic form using sustainable materials. In the courtyard of the Facoltà Teologica dell’Italia Settentrionale, visitors were able to experience a place of silence.
Solution
The BMW Quiet Motion event film combines memorable footage with interviews and statements, such as those from the Senior Vice President of BMW Group Design. Through scenes showing Quiet Motion in action, the audience gets a sense of what the exhibition looks like and what it’s all about. An event film provides you with a tool to capture your own event—no matter the type—in an unforgettable way, ensuring it leaves a lasting impression.
„Es ist bemerkenswert, wie sehr BMW Wert auf die Zusammenarbeit mit renommierten Künstler*innen legt – und dieser Zusammenarbeit dann sogar eine Filmdokumentation widmet."
- Daniel Philipp
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