Bauma Image Film Trilogy
Challenge
As the world's most important trade fair for construction and mining machinery, it is easy to imagine that bauma is a world-class event. To convey just how massive these dimensions are in reality, we provided visitors with an unforgettable look at the fair for Messe München GmbH through our bauma image film trilogy. The trilogy covers the pre- and post-show communication for the event. The films were produced in both German and English to ensure that visitors from all over the world could enjoy them. Additionally, we produced a GIF for Messe München that was featured in an email newsletter.


Solution
The highlight of the entire bauma image film trilogy was the bauma@night film. We shot this on the "sleeping" exhibition grounds. Who hasn't dreamed of strolling through an empty trade fair site once in their life to admire the impressive construction and mining machinery? The films were embedded on YouTube and the video content was also used by bauma itself on their Instagram and Facebook account shared.
But image films aren't just great for social media. They can also be embedded on your company website as a marketing tool. Image films are also perfect for trade fairs and other events. You can screen the films there, making it easy to captivate your audience immediately.
























