Helmholtz-AI
This explainer video for Helmholtz showcases their AI-based platform for collaboration between experts and professors.
Challenge
In this animated explainer video we have explained the Helmholtz platform.
The Helmholtz platform is based on artificial intelligence and machine learning. Professors and experts can upload documents and files to exchange ideas on a wide range of topics and their interconnections. This also enables cross-location collaboration that is not only fast, but also straightforward and seamless.
Solution
The various elements flying in and out demonstrate the platform's different capabilities. Icons and pictograms support the audio track and bring the visual layer to the forefront. Through motion animation, relationships and interactions can be clearly illustrated, such as those between datasets and AI analytics. The Helmholtz corporate design is reflected throughout the entire explainer video, thereby increasing brand awareness and recognition. Through coloring and positioning, icons are identified as clear overarching categories, providing not only an overview but also serving as a common thread that runs through the entire video.
This explainer video demonstrates the possibilities and creative ideas made possible by our post-production. For this project, we deliberately chose not to use a character, as the focus of the film is on explaining processes rather than building an emotional connection.
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