Apeer by Zeiss
Panda Pictures produced this explainer video for Carl Zeiss Microscopy to showcase their digital microscopy platform.
Challenge
Efficient workflows are our shared goal!
For the new explainer video for the cloud-based digital microscopy platform from Zeiss we used icons to better illustrate the platform's benefits for users. Moving, animated elements can visualize processes and relationships more effectively than static figures and shapes, especially in explainer videos . The video's color scheme was adapted to match the design of the Apeer logo. The platform's processes and connections are brought to life through animation.
Solution
To cater to the platform's international reach, the explainer video was voiced by our in-house narrator. Through the video and its integrated animations, the platform and all its benefits were clearly explained and introduced to prospective users.
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