Jasmin Trades

The online platform for supply and demand

The Panda Pictures team created this insightful explainer video for the Hyve company's trading platform, Jasmine Trades.

Erklärfilm der Filmproduktion Panda Pictures aus München und Ulm für HYVE. Eine animierte Figur steht in einer grünen Landschaft mit Bergen und dem Text "WE EXPLAIN IT!", was den einfachen Grafikstil des Videos hervorhebt.

Challenge

Farmers around the world produce food that is in global demand. The big problem? Farmers and buyers are not connecting. This is a disadvantage not only for the farmers and buyers, but also for the food itself, which ends up being wasted even though it is urgently needed elsewhere. Jasmin Trades is an online platform that solves exactly this problem. It offers stakeholders the opportunity to engage with one another and bring supply and demand together. This platform is an important step toward preventing food waste while simultaneously supporting the food market. Furthermore, it supports the farmers who produce their food with love and effort, enabling them to market their produce outside of mass production.

Jasmin Trades creates a platform for those who represent the future of the food market and whose work is in increasingly high demand. Preventing food waste is an important issue that deserves more attention. With this video, we want to provide a platform for the problem, as well as the solution made possible by Jasmine Trades. Greater commitment to fairly and locally produced food is essential for a long-term, functioning economy—both here in industrialized nations and in developing countries.

Solution

This explainer video was created for a complete website rebranding. It was intended to serve as a "housewarming" for the new site and to explain the product in a simple way. Additionally, the film highlights the current situation and explains the morally valuable core concept of the product. The film was entirely animatedby our in-house graphic designer. We explicitly used characters in this explainer video to reflect the human element of the product. A special feature of the film was that it required not only an English version but also an Arabic one. However, that is no problem for our team at Panda Pictures, so we were able to quickly produce an Arabic voiceover as well.