Taking a stand against cancer

HPV vaccination

This explanatory video aims to draw attention to the importance of the HPV vaccine, as it can prevent many HPV-related cancers.
Imagefilm mit Animation der Filmproduktion Panda Pictures aus München und Ulm für MSD. Eine geteilte Szene zeigt die Hüftpartie eines Darstellers links und einer Darstellerin rechts, mit Händen im Schrittbereich. Darüber ein Textfeld: "HPV? NE, DANKE!"

Challenge

Panda Pictures on a health mission! Today is all about uncovering the disease HPV “Human papillomavirus” and educating viewers about it. In fact, up to 80 percent of people contract the virus at some point in their lives without even realizing it!

Solution

The consequences can be dramatic and can even lead to cancer. The three image clips were designed to raise awareness of the disease and sensitize young people to this topic in particular. In this context, our goal was to draw attention to the HPV vaccine and promote it—since the vaccine is only available to adolescents. The protagonists in our clips were filmed separately in full compliance with COVID-19 guidelines and, with the help of our magic artists in post-production , were brought together in the finished film. This creates the impression that they are standing right next to each other and looking into each other's eyes. Did you notice that right away? The different backgrounds really played into our hands here. Just look at what VFX or animation can make possible.

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