Staycation
Film production company and agency Panda Pictures produced the "Staycation" explainer video for Allianz's social media campaign.
Challenge
During the months of the pandemic, travel was severely restricted. Many were forced to take a "staycation" instead of a vacation. But is that really a disadvantage? Allianz wanted to help its employees maintain a positive perspective through a social media video. The goal was to combine real photo productions with an animated explainer video in a charming way as part of the Allianz staycation campaign.
Solution
The videos present 5 good reasons why a staycation is so special and great, and highlight its advantages over traveling to a distant destination. The goal of the videos is to put viewers in a good mood, frame the supposedly negative situation in a positive light, and lift spirits. In this video, the reasons are presented to the audience in a playful way. The design is independent of the Allianz brand, focusing instead entirely on the atmosphere that a vacation brings. The colorful and unique typography, combined with summery animations, evokes a longing for relaxation in the viewers. A special feature of the films is that the images used were provided by Allianz employees themselves. This naturally increases authenticity and builds a connection with customers. To encourage interaction, the hashtag #AllianzStaycation was launched. This special campaign was produced specifically for social media and was therefore delivered to the client in a 1x1 format. In addition, we used a lot of animation and typography to capture the Instagram vibe.
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