Automotion Drives The Future
We produced two dynamic videos on autonomous driving for IVECO and Plus. Real-world conditions, smart features: this is what the future looks like.
Challenge
Imagine documenting a technological revolution over the course of two years. That is exactly what we had the opportunity to do for our clients, IVECO and the Silicon Valley-based technology company Plus. Our collaboration began with the "Automotion Drives The Future" project, which marked the first major stage of the partnership and the launch of the PlusDrive system. From the start, the challenge for our video production was to make a technology that functions purely reactively feel tangible. Autonomous driving cannot be simulated in an artificially cordoned-off setup—it requires real, unpredictable road traffic.
Two years later, the next massive milestone arrived with the S-WAY PLUS update: the new generation was ready. The system had reached a significantly higher level and received expanded clearance for test drives on public roads. As a viewer, your goal was now to experience this huge leap in performance firsthand. While the first film relied heavily on explanatory interviews to convey the technological foundation, the second video was designed to demonstrate the system's reliability purely visually, without the need for many words.
Solution
As an experienced film production company, we knew that authentic footage in flowing traffic had to be the heart of both films. In the first project, we already combined expert interviews with extensive driving shots on highways to demonstrate maneuvers such as lane changes, behavior in merge zones, and stop-and-go traffic under real-world conditions. For the follow-up two years later, we shifted our focus entirely to the visual power of the new generation.
To perfectly capture the dynamics on the A7 between Ulm and Munich, we relied on the DJI Ronin 4D. This camera gave us the freedom we needed on set to switch lightning-fast between detailed shots in the driver's cab and fast-paced exterior perspectives. It is precisely inside the cab, where the HMI screens visualize the AI's processing power, that the technological progress becomes truly visible to you. While we explained the features through conversation in the first film, we highlighted them in the new video using typography precisely integrated into the scenes. In post-production, targeted editing and high-quality color grading were used to refine both films, ensuring they reflect the innovative power of the logistics industry. The final outcome documents a success story that shows how a vision quickly became a road-ready reality.
„Vom ersten Tech-Check bis zur neuen Generation: Wir haben die Evolution von IVECO und Plus so inszeniert, dass der technologische Vorsprung auf der Straße für jeden sofort spürbar wird."
- Jasmin Rolfs
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