The GIRA System 55
The film production company Panda Pictures produced the product film THE GIRA SYSTEM 55 for GIRA using visual effects.
Challenge
We all have a favorite style, one that constantly evolves and adapts to our changing life circumstances. This transformation is part of every person's development and is essential for the unfolding of one's own character. To meet these ever-changing needs in a simple and flexible way, GIRA launched System 55.
For the online campaign for this system, we were commissioned to produce a product film primarily intended for the Dutch market, while also appealing to the international market that GIRA serves. With the Gira System 55, switches and sockets can be easily adapted to any design preference.
In the product film THE GIRA SYSTEM 55 for GIRA, we visualized various product values. Through the different characters, we demonstrate that GIRA offers the right solution for everyone, allowing each individual to feel comfortable with a specific combination. There is a suitable design for every personal preference. In the video, the entire design of the living room changes with the flick of a light switch, reflecting the adaptability and simple interchangeability of the design switches.
Solution
To generate the different living room styles, we used a green screen. Based on this, the 3D scenes of the rooms in various styles were produced using photorealistic furniture renderings. This technology is standard practice in magazines. We specifically leveraged this technology for this project to create impressive scenes.
Through specialized color grading and unique lighting combined with various perspectives, we were able to visualize the high quality of the switch system's primary function and create an authentic effect. The composition and roles of the actors are also rather unconventional and therefore all the more special: a teenager who behaves exactly as expected, and a family that radiates both harmony and contradictions. In the spirit of GIRA: a common thread that everyone shares, corresponding to the GIRA System 55, alongside the differences that reflect the personal styles and preferences that GIRA offers to everyone.
The product film for GIRA was produced without a voiceover, thanks to a custom music score, demonstrating that a clear yet interpretable message can be conveyed without a narrator. Furthermore, it allows for use in the international market while still leaving room for interpretation.
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