JuZo Move
This stylish product film compares Juzo compression stockings to the perfectly fitting skin of graceful snakes.
Challenge
This product film for JUZO shows how exciting it can be to advertise a product and convey a genuine feeling through film. JUZO is a top-tier manufacturer of compression stockings. Their focus is on designing traditional, sometimes uncomfortable compression stockings in a way that makes you enjoy moving while wearing them. Compression stockings may not be the most popular topic, but it is a very important one. Medical compression is essential for preventing blood clots in at-risk patients. The pressure exerted by the stocking helps veins transport blood back to our heart more effectively.
What is important here? Choosing the right compression stocking with good quality and a proper fit!
JUZO offers its customers exactly that and much more! They use special knitting techniques for the fabric of the stocking and adapt their products to a wide variety of needs. In our video, the compression stocking is compared to a snake. This not only makes the product more exciting but also gives potential customers an immediate first impression. Furthermore, the snake perfectly reflects the product's properties: it glides on easily, is simple to put on and take off, is non-slip, and adapts to you.
Solution
For this unassuming product, we were able to capture some very exciting and cool footage by using a snake. In our opinion, it is a unique product filmthat is not only fun for the cameraman but also for anyone who watches it. The highlight of the shoot for this product film was, of course, the snakes. A special environment was created for the animals to ensure they felt comfortable throughout the filming.
In addition, we needed a particularly brave model for this shoot who wouldn't be intimidated by the two snakes and could pose naturally with the animals. To highlight the texture and unique features of the fabric, a special Laowa lens was used. The lens allows for super-macro shots, making it possible to draw a clear parallel between the texture of the snake's skin and the stocking, without the need for animations having to insert them. In addition, the product film features a special grading, matching the photo campaign, to ensure the content perfectly embodies the overall look and feel.
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