Target Shot Pro
In this product film, Panda Pictures demonstrates how the Target Shot Pro helps players improve their shooting accuracy.
Challenge
Football is a passion for people of all ages. Children and teenagers spend countless hours kicking a ball around on open fields and makeshift pitches. The goal is to keep improving and, above all, to have fun. As shown in this product video for Hammer, you can train for football in a way that is both fun and varied.
The Target Shot Pro can be assembled or disassembled in just a few seconds thanks to its simple click-together design. The bright orange target is detachable, making it perfect for regular team matches as well. It is made of high-quality, shatterproof plastic and easily withstands even the hardest shots. The powder-coated tubular steel frame has a diameter of 30 mm. With a mesh size of 45 mm, the weather-resistant, high-quality polyester net catches every goal. The net can be attached to the steel frame using double-stitched Velcro fasteners. The 10 practical metal ground pegs keep the goal securely anchored to the ground, even during powerful volleys.
Solution
What makes this product video special is that the product is presented actively and in direct use—in this case, with a performer. To capture the engaging and dynamic shots for this video, we filmed using a gimbal. Equipped with a brushless motor, the gimbal allows us to capture moving moments smoothly and without shake. To keep the product video as authentic as possible, we filmed exclusively using available light. We also shot the video with a very compact setup on a field in Ulm. Our location in Ulm allowed us to film quickly and be on-site for our client.
Product videos like this one have the advantage of showing the product live and in action. This is usually more persuasive than simply presenting a product through a series of images. Large online shops are also increasingly using such videos to quickly and concisely convey the product's application and features to potential customers.
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