RECARO Child Safety - Installation Videos
We regularly produce videos for RECARO. In this portfolio entry, we showcase several RECARO Child Safety installation videos.
Challenge
A new RECARO Child Safety installation video has been created!
Since 2014, RECARO Child Safety has been producing product and installation videosin collaboration with Panda Pictures. Here is a look behind the scenes of the newly developed Zero.1 Elite and Monza Nova child seats. Our nine-person team showcased the child seats in a Munich studio. A dolly was used during filming to keep the image in constant motion while ensuring the correct height and angle for the shot. For the low-key lighting of the car, four 575-watt Arri lights were positioned around the vehicle using indirect lighting via reflectors.
Solution
The RECARO Child Safety installation video is the perfect example of how product films can help present a product or service in a unique way. Because the film has no voiceover, it can be used universally. Whether at trade fairs or at the point of sale, the film conveys how to install the child seats in a visually appealing and easy-to-understand manner. This also brings an important topic—the safety of our little ones—to the forefront. Nothing can go wrong, as the instructions on how to use the child seats can no longer be misunderstood thanks to the product film.
A product film can be compelling both with and without a voiceover and can be embedded on a homepage as a marketing tool. As mentioned, the applications for product films are diverse and highly profitable.
„During the studio shoot with a model, we used the actual products to demonstrate the correct installation of the seats."
- Daniel Philipp
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