ifm electronic

ifm position sensor

The product film "ifm Position Sensor," created in collaboration with piratas & ifm, puts Wiggerl and the MQ2 sensor center stage.
Produktfilm der Filmproduktion Panda Pictures aus München und Ulm für ifm. Ein Mops liegt auf einem Tisch mit Text "DER SMARTE TEAMPLAYER", eine Szene der Filmproduktion.

Challenge

We met a very special kind of star while filming the ifm position sensor product film with ifm electronic GmbH . In collaboration with Piratas Advertising Agency and the film's star, Wiggerl the pug, we captured the small MQ2 sensor from ifm electronic on camera. Much like the MQ2 position sensor, little Wiggerl is incredibly smart, has a critical eye, and always knows exactly how to find the right position. The sensor also measures precise switching distances, detects contamination, and tracks gaps. Furthermore, it keeps a close eye on operating hours and switching cycles. It was a real joy for us to film with little Wiggerl, as he truly stole the show from everyone involved. "Small, smart, and dirt-resistant" doesn't just describe the position sensor—little Wiggerl the pug meets all these criteria, too.

Solution

While we handled the film production , Piratas Advertising Agency took care of the concept planning as well as the Post-production. The result is a stylish product film that not only showcases the little pug in the best light but also puts the MQ2 sensor in the spotlight. However, product films are not just suitable for advertising purposes on social media or embedded on a website – they can also be shown at trade fairs or product presentations, giving your product an individual touch and captivating customers and viewers even more.

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