Pay One
The Zwipe product film was produced to demonstrate the product's functionality and provide customers with a direct introduction to the product.
Challenge
Contactless payment is already a well-established and widespread feature. However, the ability to authorize a card via fingerprint instead of entering a PIN is new. The product video for Zwipe combines live-action footage that explains usage with inserted text elements that divide the video into distinct sections. This makes the usage clear and easy to understand. The English audio description complements the live-action footage.
At Panda Pictures , we design every single product film to be unique and distinctive, tailored entirely to the vision and requirements of the company or product. This allows us to address our clients' specific needs with great precision. The simplicity of the product is reflected in the video's presentation. Although the details and animations are kept very minimalist, the video serves as a prime example of an effective product film.
Solution
The challenge with this product film was to make it look as real and authentic as possible—a specific request from our client, Zwipe. We believe we achieved this effectively by using minimal cuts, making the video feel as if you are sitting directly across from the person demonstrating the card's features. We created 8 individual films for Zwipe. Each video describes a specific feature of the card and guides the audience through every necessary step—from registration to actual use. The videos function as a series of how-to guides for the card, helping potential customers better understand and use the product independently.
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