BMW

Plant San Luis Potosí Mexico

The BMW Plant San Luis Potosí Mexico image film showcases the development process of the new BMW plant in San Luis Potosí, Mexico.

Imagefilm und Animation der Filmproduktion Panda Pictures aus München und Ulm für BMW Mexico. Eine Luftaufnahme des BMW Werks San Luis Potosí bei Sonnenuntergang, zeigt das weitläufige Gelände. Der Filmtitel "THE NEW PLANT" ist eingeblendet.

Challenge

This image film focuses on the BMW Plant San Luis Potosí, Mexico. Together with a film crew, we traveled to Mexico to visit the BMW plant in San Luis Potosí, Mexico,to shoot a film about its construction and the background of the plant's development. The film was intended to be a combination of image film with cinematic scenes and a documentary covering the history and the progress of construction. To provide a glimpse into the future, the film was also to include 3D animations. These visualizations offer early insights into the BMW production halls, which were still in development at the time of filming. It was clear from the start that this would not be an ordinary image film, but one that stands out from other productions.

Solution

The final film is just under 10 minutes long and presents information about the creation of the BMW Plant San Luis Potosí, Mexico, in a highly multifaceted way. In addition to precise editing, the steps involved in post-production included tracking typography and compositing various visual elements into the final shots. All these elements give the film a particularly modern and high-end look. The final polish was applied to the image during color grading. The finished edit was color-corrected to visually link the characters and enhance the film's mood. Historical archive footage was also used and color-adjusted accordingly to match the aesthetic.

In addition, the music composed specifically for the film is tailored to the content of the various scenes, providing the perfect emotional support. A key element incorporated into the film's concept was the passionate collaboration between the Mexican and German team members. This creative synergy is also reflected in the languages featured throughout the film.