HVBees
This brand film shows how HypoVereinsbank is committed to supporting bees by hosting three beehives on its premises.
Challenge
In Germany, bees are the third most important livestock animal after cattle and pigs. Unlike other livestock, however, bees are threatened with extinction. But what exactly is the value of bees to us and our environment? They pollinate shrubs and fruit trees, ensuring the food chain and biodiversity are maintained. In doing so, they also secure the harvests of our farmers. They contribute to sustainability in various ways and therefore deserve our protection.
Solution
HypoVereinsbank is acting on its commitment to the environment by establishing three beehives at its seminar center. Naturally, this initiative needed to be celebrated and shared—both to inform employees about the project and its environmental benefits, and to set an example for other companies to follow. Close-ups and interviews were used to document the initiative, which was then captured in a highly impressive brand film .
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