Samsung Semiconductor
The image film "SAMSUNG SEMICONDUCTOR IS ALL AROUND YOU" showcases the diversity of Samsung Semiconductor products in everyday life.
Challenge
Do you want simplicity, flexibility, and digitalization in your life? The devices that accompany you in your daily life offer you exactly that. But what is actually behind these marvels of modern technology? Samsung Semiconductor produces the most innovative chips and other components for your devices. From OLEDs and processors to memory modules - Samsung Semiconductor makes everyday life easier with its components - even if you don't notice them at first glance.
This is exactly the aspect we wanted to highlight in our image film . We wanted to bring what we take for granted to the center stage. For this reason, we followed our protagonist through her daily routine for a day - from the bedroom to work. Because these components are truly everywhere. Whether it's the OLED screen of a laptop, the LED light in a dance studio, or the multitasking-capable SLSI EXYNOS solution.
Solution
For the shoot, we needed a wide range of locations precisely because of this diversity. We filmed in a studio, in office spaces, and on the street to truly reflect the versatility of Samsung Semiconductor's applications. But that's not all: we wanted to look behind the facade, which is why we recreated dynamic camera movements into the interior of the technical devices within the film, both to better visualize the components and to create dynamic transitions. With the right color grading and music, the film puts you in a good mood right away!
No items found.
