Financial Services
Panda Pictures Filmproduktion produced the film "BMW Bank Financial Services" for BMW Bank, featuring the famous motorcycle racer.
Challenge
The goal of this image film for BMW Bank Financial Services – Bruno Spengler – is to clarify that damage upon returning a leased car doesn't have to be expensive. It simply needs to be reported in a timely manner. The image film begins in a dark workshop, where the Canadian racing driver and DTM star Bruno Spengler says goodbye to his car. Bruno Spengler has been driving for BMWsince 2012. Flashbacks from the racetrack during the last DTM season are woven throughout. While saying goodbye, he notices a stone chip, and his mood shifts immediately. He inspects his car with concern. The text "Don't worry, not every scratch is damage" then appears on screen, along with a prompt to simply speak with a BMW partner in time.
Solution
The main part of this story about BMW Bank Financial Services - Bruno Spengler is told through sound. The noises from the racetrack and commentary overlays give you the feeling of being right there on the DTM circuit. That is exactly what storytelling can create. This is especially helpful for an image film. The various factors and values of a company can be uniquely presented and conveyed in this way. An image film can not only help to showcase the benefits of a company or a brand/service, but it also helps you stand out from the crowd and benefit from versatility and individuality. Furthermore, image films are highly versatile. Whether on your homepage, on social media, or during company presentations at a trade fair, an image film can quickly reach various target audiences.
„Für Dreharbeiten mit VIPs wie DTM-Star Bruno Spengler ist eine sorgfältige Preproduction für uns essenziell."
- Daniel Philipp
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