BMW

3D Printing / Additive Manufacturing Campus

Panda Pictures produced the BMW Group – 3D Printing/Additive Manufacturing Campus image film in various formats.
Imagefilm der Filmproduktion Panda Pictures aus München für den Kunden BMW. Ein BMW vor einem futuristischen Gebäude im Gegenlicht des Sonnenuntergangs.

Challenge

Vertical videos like the BMW Group – 3D Printing/Additive Manufacturing Campus image film are becoming increasingly popular. Users are looking for videos in the right format across various channels. Fast, uncomplicated, and simple. The trend is clearly moving in this direction. And we have already gained experience with this new trend. For example, for the BMW Group we created an image film in a horizontal format, as well as in a square format for Instagram . Exactly the right format for the right channel. To give the film a more modern look, we incorporated lines and motion graphics during our post-production process. This further enhances the dynamic feel already established by the fast-paced editing of the video.

Solution

The subject of the film? The BMW Group is investing more than 10 million euros in a new Additive Manufacturing Campus in Oberschleißheim, north of Munich. In the future, this new site will bundle technological expertise in industrial 3D printing processes, helping the company to further expand its capabilities in additive manufacturing. Through this image film, this information can be conveyed to the target audience quickly, easily, and precisely. Every image film can be tailored to the company in its own unique way and adapted to its specific style.

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