BMW Group Event Forum
Panda Pictures produced four films for BMW that showcase the BMW venues and provide detailed information through text animations.
Challenge
The event spaces of the BMW Group are a true feast for the eyes. For this reason, it was a real pleasure for us to visit the Event Forum and capture our impressions in a fitting way.
The venues are spread across Munich and include the BMW MUSEUM CLASSIC, the BMW WELT as well as the BMW MUSEUM. For the latter, we even produced a standalone film .
Not only can you admire the gleaming cars at the museum, but you can also experience the entire history of the company from its founding. The event spaces on the museum grounds are also truly impressive.
The Event Forum and all its spaces offer a wide range of possibilities, from event and presentation areas to exhibition rooms. To capture all of this in the best possible way in our film, it was crucial to record a large amount of footage to be used in post-production could be combined into a cohesive and fast-paced film.
To provide a truly comprehensive overview, we even used a drone for majestic overhead shots to properly capture the full scale of the BMW grounds. The footage was captured both day and night, with the interplay of light creating a visually diverse experience. Naturally, stylish shots of the cars—whether classic or modern—were a must for BMW. The event spaces provided plenty of opportunities to gather material for our film to find.
Solution
Our stated goal was to make the film as ultra-modern and attractive as the spaces themselves felt to us. The lively music and fluid camera movements allowed us to achieve exactly that. We used speed ramps and quick cuts to further emphasize the BMW dynamic visually.
Since the film acts as a silent tour of the event spaces, it requires no voiceover, allowing the visuals to speak for themselves and make an impact on the audience.
The spaces look truly magical at night, don't they? We think such an impressive sight makes you want to attend a stylish evening event right away. So, what are you waiting for? The next event opportunities are already in the starting blocks!
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