Ohropax domestic bliss
Ohropax chose Panda Pictures Filmproduktion to produce their cinema commercial "Haussegen."
Challenge
The humorous, visually told story of "Ohropax Haussegen" fits perfectly into the entertaining and high-quality pre-show program in cinemas.
The scenes take place at night in a bedroom. The loud snoring of a housemate robs the others of their sleep, and the "Haussegen" (domestic harmony), represented by a spirit level, begins to tilt. Before any real trouble can occur, the Ohropax angel arrives and saves the day by placing the Ohropax packaging on the spirit level. It then levels out, returning to a horizontal position.
Solution
The commercial is a mix of live-action footage and animation. The animations can be easily created and integrated into the films in our in-house post-production department. This allows us to add an individual touch and produce scenes that would otherwise be impossible to realize.
In addition, our in-house post-production team used color grading to ensure the perfect cinematic look and made sure that the commercial met cinema standards. This cleared the way for it to be screened in the desired theaters. So, if you heard snoring sounds from other auditoriums during your last cinema visit, they certainly didn't come from the audience.
Our cinema commercial was a complete success. OHROPAX returned to moving image advertising for the first time in 30 years with the Ohropax Haussegen cinema spot and, together with us, won in the Advertising – Cinema Commercials category at the World Media Festival Gold!
„This cinema ad fully leveraged the power of high-impact sound. The goal was to jolt the audience right out of their seats with that snore."
- Daniel Philipp
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