ASMC

ASMC.de

Film production company Panda Pictures produced this DRTV spot for the online shop asmc.de, combining live-action footage with website animation.

Challenge

ASMC —the self-proclaimed online shop for real men. This exact image needed to be reflected in the ASMC DRTV spot . Done and done. With a deep voice-over, the actor’s intense and powerful expressions, and the perfect soundtrack, we captured that exact vibe in the ASMC DRTV spot. As a DRTV spot, this falls into the category of advertising film.

Solution

The goal of a DRTV spot, like the one for ASMC, is to encourage viewers to visit a specific website. The success of the spot can be measured by the click-through rates generated, leading to an immediate increase in sales. Another advantage of a DRTV spot is its cost-effectiveness, making it an ideal choice for companies with smaller media budgets. Whether broadcast nationally, tailored for social media, or embedded on a homepage, a DRTV spot is a versatile tool for any campaign.

Through various animations, which our in-house post-production team can create in 2D or 3D formats, along with text tracked directly into the video, the ASMC website and the video itself feel much more dynamic and engaging. Now, let the shopping begin! By using an interface specifically optimized for the commercial, we were able to draw viewers' attention to a 50% discount and the accompanying giveaway. After all, every man needs the right gear.