Connected Drive - Home Alone
Panda Pictures was commissioned by BMW AG to produce the commercial "BMW ConnectedDrive Home Alone" as part of the BMW ConnectedDrive campaign.
Challenge
In a very short time, we produced seven BMW ConnectedDrive rivalry commercials in just five shooting days as web content for BMW . Equipped with everything the film industry has to offer, these engaging commercials focusing on ConnectedDrive and EfficientDynamics were realized in just a few weeks. True to the BMW brand, the joy of driving plays a central role in both concepts. Accordingly, the various spots were crafted with a light touch and plenty of humor. Our producers managed, planned, and organized the BMW ConnectedDrive rivalry project. This involved assembling the creative team and set crew, scouting locations, and conducting casting sessions for the actors.
Solution
In the end, a total of 40 actors were required. We searched for a wide variety of characters, ranging from babies and children to demanding in-laws. The diversity of the films reflects the fact that we shot day and night at nine different locations as well as in the studio. We believe the result is a collection of highly attractive driving and exterior shots paired with charming performance scenes.
Whether it's a DRTV spot, a TV commercial or a cinema ad - we can implement a wide variety of concepts, helping you reach the right target audience. But that is not the only way to use promotional films. You can also showcase them at trade fairs and events, during company presentations, or in client meetings. Their applications are diverse, and there are truly no limits to how you can use them.
„Balloon lights gave the scene a moonlight atmosphere. Using a green screen, we were able to add a view of a city at night to the location."
- Daniel Philipp
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