Mastercard Europe SA

Mastercard mc-bizz

Panda Pictures produced the Mastercard mc-bizz DRTV spot for an online portal. This is a promotional film.
DRTV-Spot der Filmproduktion Panda Pictures aus München und Ulm für mc-bizz. Zwei Darstellerinnen arbeiten in einem Büro an Computern, im Vordergrund schwebt eine goldene mc-bizz Mastercard. Die Szene ist eine Komposition aus Realfilm und digitalem Element

Challenge

"Business travel made easy." This was the motto for our production of the new Mastercard mc-bizz DRTV spot.

Mc-bizz is a comprehensive online portal for booking trains, flights, hotels, and rental cars, with the optional accompanying payment method, the mc-bizz credit card. In our Mastercard mc-bizz DRTV spot, two assistants compete to see who can find relevant business travel information first. Mc-bizz does not disappoint! With the help of the portal, Lisa easily outshines her colleague in seconds. She lets her colleague in on her secret miracle tool, mc-bizz. Now, both of them can use the new, effective portal.

Solution

A promotional film, like the Mastercard mc-bizz DRTV spot, is designed to encourage viewers to take action, such as visiting a website directly. Audience engagement and the success of the commercial can then be measured by the click-through rates. The structure of a promotional film can vary. Whether shot as live-action or completely animated, our in-house post-production team makes any type of commercial shoot possible. These are not just suitable for TV broadcast; they can also be easily adapted for social media formats or embedded on a homepage. The applications are diverse, and the costs for such a spot are low. Therefore, a DRTV spot is also a great option for companies with a limited media budget.

„Through creative storytelling and precise production, our product films for mc-bizz.de (Mastercard) transform innovative services into emotional experiences that delight customers and strengthen brand loyalty."

- Daniel Philipp

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