MARO Dementia Shared Housing Weilheim
We had the pleasure of producing a cinema commercial for the MARO dementia shared housing project in Weilheim, showcasing the facility and what makes it unique.
Challenge
For the film production at the MARO dementia shared housing in Weilheim, it was crucial to minimize any disruption to the residents' daily routines. Creating a comfortable atmosphere for everyone involved was our top priority. That is why thorough planning and organization beforehand were essential. Prior to the shoot, we conducted a location scout and met with the residents' families. The goal was to address any questions, discuss the filming process, and outline a preliminary schedule.
For the commercials , we scheduled one day of filming with a five-person crew. The team consisted of the director, a cinematographer and their assistant, a sound technician, and our producer. Another key feature of the shoot was the use of a Steadicam. Although we had a rough schedule for the day (having coffee together, singing, hanging laundry, etc.), it was important for us to remain flexible and spontaneous. This allowed us to capture the most significant and beautiful moments authentically. It also enabled us to move quickly between indoor and outdoor settings and follow the residents throughout the day without needing to constantly rearrange equipment.
Solution
Throughout the day, we also filmed interviews with the family members. These took place in a separate room with a curated background and specialized lighting, for which we switched to a tripod. There was no scripted concept or screenplayfor the interviews. Instead, we used a set of guiding questions that we had developed in advance with the MARO Cooperative . Even so, we made sure to respond spontaneously to the family members' answers during the interviews. It was important for us to see what emerged from the various conversations so that we could weave all the input into one cohesive story.
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