MADELEINE Mode
Panda Pictures produced the MADELEINE Mode DRTV spot, featuring a model who turns the office into her own personal catwalk.
Challenge
We produced a MADELEINE Mode and co-branded wetter.com DRTV spot in just one day of filming, creating a piece that truly stands out with its high-glamour aesthetic. The Madeleine Mode DRTV spot aims to inspire viewers to discover their perfect style with Madeleine Mode. In the direct response TV spot, the model is admired by her colleagues for her modern outfits, turning the office into a runway every single day. That is exactly how you should feel wearing Madeleine Mode.
Solution
Direct Response Television is a cost-effective way to market a product while achieving broad reach. A DRTV spot is the ideal choice for companies with a limited media budget that want to engage television viewers directly. The expansion of the television market through the second screen allows the advertising to be extended directly, for example, to a landing page on the internet. The spots encourage viewers to take immediate action, such as visiting a website or calling a phone number. By driving immediate website traffic or calls, advertising success becomes measurable and sales increase instantly. Furthermore, like the MADELEINE Mode DRTV spot, it enables rapid lead and customer acquisition. Key product details and information are presented optimally in a very short amount of time.
„A loft studio provided the ideal foundation for an open-plan office setup for the commercial."
- Daniel Philipp
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