Peter Hahn
Panda Pictures produced a variety of formats for Peter Hahn’s "Summer Dreams" collection.
Challenge
Clothes don't just make the person; they also stir emotions in all of us!
That is certainly the case in this commercial for Peter Hahn and its summer collection. The model doesn't just wear the new Peter Hahn fashion; her presence perfectly embodies the collection's theme: Summer Dreams. For this campaign, in addition to a 20-second TV commercial , we created several shorter versions.
Solution
We also formatted the video for Instagram Stories and created a version for the Instagram feed . The looks and the color grading beautifully reflect the theme, giving the fashion a fresh, light, and cool feel. To capture the perfect mood, the shoot took place on the French Riviera. The commercial was broadcast internationally, requiring voiceovers from native speakers in each region. In addition to Germany, the TV spot aired in France, Denmark, Sweden, and the Netherlands.
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