Jufico Fruchtbar
Panda Pictures produced the charming "Jufico Fruchtbar" commercial for Jufico's TV campaign.
Challenge
Pureed fruit in convenient pouches, 100% organic and with no additives—it’s a treat not just for kids, but for anyone looking for a delicious variety of fruit. The full-CGI commercial for the new TV campaign featuring Jufico’s cute Fruchtbar pouches shows them at the grand premiere of their choir on an opera stage. One pouch stands out from the rest, throwing the others off balance with its unwieldy premiere sign. Fortunately, the performance is a complete success anyway. Our Panda tip: Fruchtbar apple rings. They are incredibly crunchy, and as a snack, they haven't survived a single team meeting at our office yet. So, enjoy munching and trying out the other great Fruchtbar products.
Solution
The clip was used as a DRTV spot, or Direct Response Television spot. It was then integrated into Jufico Fruchtbar's TV campaign. Media planning and distribution for the Jufico Fruchtbar spot were handled by Basis Media .
The exciting part for us at Panda Pictures at this spot, the 3D animation. We created the entire DRTV clip in our post-production studio. There are no limits in the world of computer animation, which is why it was no problem to simply bring the colorful fruit puree pouches to life. 2D animations are also possible for a DRTV spot, as is a mix of animation and live-action footage. Thanks to our many years of experience, we can create the perfect, impactful concept for the company or product being marketed.
„For us, it is a very important task to successfully execute a client's very first TV campaign."
- Daniel Philipp
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