The online shop for your four-legged friend
Panda Pictures produced an animal-themed DRTV spot for Hundeland / Katzenland, in which the pets can hardly wait to get their hands on the products.
Challenge
Every project brings new insights and experiences. That is exactly what drives us at Panda Pictures . For this project, it was a special pleasure to produce a spot featuring animals. The result is the Hundeland Katzenland - DRTV spot. Under such circumstances, you can plan and organize as much as you like. Ultimately, animals are an unknown variable that often does the unpredictable. It is fascinating to observe the work of the animal trainers during a shoot like this. They were the ones who looked after our special cast members for this project. Thanks to their help, the spot turned out exactly as we had envisioned. We also specifically optimized the website interface and incorporated various animations. This makes the Hundeland / Katzenland website feel even more vibrant.
Solution
DRTV stands for Direct Response Television. In this format, viewers are directly prompted to respond to the advertisement, for example via a phone number or email address. This provides a tool that allows you to measure direct reach. It also draws the viewer's attention directly to the advertising company, thereby increasing brand awareness. This was also the case for the commercial Dogland Catland - DRTV Spot.
Another key advantage of a DRTV spot is its cost-efficiency. Significant marketing reach can be achieved with minimal investment. This allows even companies with limited media budgets to create a high-impact DRTV spot.
„We always pay special attention to filming with animal actors. This is how we successfully manage to stage dogs and cats together peacefully on set."
- Daniel Philipp
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