Connected Drive - Sumos
Panda Pictures produced the humorous "BMW ConnectedDrive Sumos" commercial as part of a series for BMW.
Challenge
In a very short time, we produced seven BMW ConnectedDrive rivalry commercials in just five shooting days as web content for BMW . Equipped with everything the film industry has to offer, these engaging commercials focusing on ConnectedDrive and EfficientDynamics were realized in just a few weeks. True to the BMW brand, the joy of driving plays a central role in both concepts. Accordingly, the various spots were crafted with a light touch and plenty of humor. Our producers managed, planned, and organized the BMW ConnectedDrive rivalry project. This involved assembling the creative team and set crew, scouting locations, and conducting casting sessions for the actors.
In the end, a total of 40 actors were needed. We were looking for a wide range of characters, from babies and children to demanding in-laws. The diversity of the films reflects the fact that we shot day and night at nine different locations, as well as in the studio. We believe the result is a collection of highly attractive driving and exterior shots paired with charming performance scenes.
Solution
Whether it's a DRTV spot, a TV commercial or a cinema ad - we can implement a wide variety of concepts, helping you reach the right target audience. But that is not the only way to use promotional films. You can also showcase them at trade fairs and events, during company presentations, or in client meetings. The applications are diverse, and there are truly no limits to how you can use them.
„How do you show in a commercial that the i3 offers plenty of space while still being lightweight and stable? The answer is simple: by using sumo wrestlers as the actors."
- Daniel Philipp
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