Concept X4
Panda Pictures produced the "BMW Concept X4" commercial for BMW, which was filmed at night on Friedrichstraße in Berlin.
Challenge
The film production for the BMW Concept X4 took place in the middle of the night. The setting was the streets of Berlin, specifically Friedrichstraße. Here, the BMW Concept X4 was visually showcased to great effect, capturing impressive footage of the vehicle. The video falls into the category of Commercial. The commercial for the new BMW features no voiceover. We also completely opted against text animations , which can be created by our in-house post-production team. This gives the piece a unique touch while making the film universally applicable. The video can, for example, be presented at trade fairs, shown at the point of sale, or embedded on a website to boost online marketing efforts.
The range that commercials can cover is vast. For companies that, for instance, only have a small media budget available, DRTV spots are a great option. These can be broadcast regionally or nationwide. DRTV spots, or Direct Response Television spots, can achieve a large reach in a very short time. By tracking click-through rates, for example, you can directly measure the number of viewers reached by the spot.
Solution
But TV spots themselves don't have to be expensive either. We would be happy to provide consultation available. Because here, too, a great deal of attention can be drawn to a product, service, or company in a short amount of time. Also via social media promotional films can be distributed. Regardless of the path you choose, we will find the right production approach for an effective and impactful commercial, just as we did for the BMW Concept X4 promotional film.
„The project would typically have required motion control. However, we developed a workflow to achieve the same result without it, significantly reducing the budget."
- Daniel Philipp
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