Happy New Owners
Happy new owners: FC Bayern star Boateng says goodbye to his meticulously maintained company car at Audi Pre-Owned Vehicles.
Challenge
"Dirty shoes in my Audi? Not on my watch..."
That is exactly what FC Bayern Munich player Jérôme Boateng must have thought in this Audi / FC Bayern - Happy New Owners commercial. In cooperation with Audi Approved :plus and FC Bayern Munich players Jérôme Boateng, Manuel Neuer, Robert Lewandowski and Joshua Kimmich , this fantastic spot was created.
For us, this shoot was the absolute highlight of the year, as we had a total of two Commercials had to be shot in just two hours. This naturally raised the question: How can we capture all the shots we need for a beautiful final edit within such a short shooting time? With the help of a detailed, pre-produced storyboard, every shot was discussed and rehearsed on-site with the entire team.
To ensure we could quickly change focal lengths without having to swap lenses, we brought along two Cine Zoom lenses (18-35mm / 50-100mm) from Sigma . This offered two key advantages: first, it saved a significant amount of time, and second, it meant the Steadicam didn't need to be constantly rebalanced. The low weight and compact size of the Cine Zooms created the perfect conditions for our Steadicam operator, Johannes Ziegler.
Solution
We didn't make things easy for ourselves during the shoot—we simply wanted to get the absolute best out of the limited time. We aimed for both low-key and high-key lighting, shooting both indoors and outdoors. This meant several location moves were on the agenda. Consequently, it was crucial to find different locations that were close to each other while still offering visually distinct styles. The two Cine Zooms performed flawlessly, especially in low-light conditions. With their constant T2.0 aperture, we had two fast lenses that remained razor-sharp even at wide-open aperture, right to the edges. Thanks to their natural color reproduction, we had a wide range of possibilities during color grading in our in-house post-production to perfectly achieve the desired look.
Thanks to careful planning and organization, time-saving equipment, and the outstanding collaboration of the entire team on set, both Audi / FC Bayern "Happy New Owners" spots were wrapped even before the two-hour mark.
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