zamaro.de
Panda Pictures produced the 10-second commercial "Zamaro" for the online shop zamaro.de, which was used as a DRTV spot.
Challenge
A closet full of clothes and still nothing to wear? Every woman probably knows this problem. Our client, zamaro.de, offers an alternative to mountains of unworn garments. Simply send them in, earn points, and pick out new favorites online. A DRTV spot is intended to promote this simple alternative to overflowing closets. The main character is Laura, who gives viewers a glimpse into her spacious wardrobe. Relaxed and armed only with a tablet, the young woman browses for new clothes on zamaro.de. She shares the result with the TV audience with a charming smile. Thanks to the right face, the perfect location, and the right technology, we succeeded in creating an authentic yet high-quality commercial.
Solution
Short, punchy, and informative—that’s what a high-impact DRTV spot should be. The same goes for the Zamaro spot: by broadcasting so-called Direct Response TV spots, a large audience can be reached in a very short time. Viewers are prompted to visit the respective websites via displayed URLs or phone numbers. This allows the reach of the spots to be measured directly and the effectiveness of the commercial to be analyzed. However, commercials are not just suitable for TV broadcast; they are also perfect for an online presence. Unlike TV broadcasting, there are hardly any limits to their distribution here.
„A walk-in closet had to be scouted to perfectly visualize the fashion theme for the DRTV spot."
- Daniel Philipp
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