BMW ConnectedDrive

Connected Drive - Quiet Coyote

The promotional film "BMW ConnectedDrive Schweigefuchs" was produced by Panda Pictures for BMW ConnectedDrive.
Werbefilm der Filmproduktion Panda Pictures aus München für BMW Connected Drive. Drei Darsteller sitzen in einem Wohnzimmer und unterhalten sich, der Fokus liegt auf der gemütlichen Atmosphäre und der Interaktion.

Challenge

In a very short time, we produced seven BMW ConnectedDrive rivalry commercials in just five days of shooting as web content for BMW . Equipped with everything the film industry has to offer, these engaging commercials on the topic of ConnectedDrive and EfficientDynamics were realized in just a few weeks. True to BMW, the joy of driving plays a central role in both concepts. Accordingly, the various spots were crafted with a light touch and plenty of humor. Our producers managed, planned, and organized the BMW ConnectedDrive rivalry project. This involved assembling the creative team and set crew, scouting locations, and conducting casting calls for the actors.

Solution

In the end, a total of 40 actors were needed. We looked for a wide variety of characters, ranging from babies and children to demanding in-laws. The diversity of the films reflects the fact that we shot day and night at nine different locations as well as in the studio. We believe the result is a collection of highly attractive driving and exterior shots paired with charming performance scenes.

Whether it's a DRTV spot, a TV commercial or a cinema ad - we can implement a wide variety of concepts, helping you reach the right target audience. However, promotional films are useful for much more than just that. You can also showcase them at trade fairs and events, during company presentations, or in client meetings. Their applications are diverse, and there are truly no limits to how you can use them.

„Seven commercials in five shooting days at a variety of locations – that was a logistical challenge just the way we like it."

- Daniel Philipp

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